Press coverage Fashiola
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International fashion search engine Fashiola arrives in the UK
New, fresh, modern approach to online shopping
Published May 12, 2014
International fashion search engine Fashiola has launched in the UK this week (www.fashiola.co.uk). Fashiola, ‘The Fashion Finder’ is the new and easy online way to find all products of top fashion brands for women, men and children, high street and designer, in the UK. This is the first website of its kind in the UK to enable shoppers to browse the UK’s best fashion products from all brands at a glance - brands available at www.fashiola.co.uk include Topshop, Marks & Spencer, H&M, Michael Kors, Hugo Boss and Stella McCartney with more brands being added each month. As part of the UK Fashiola launch, four of their key retailer partners, House of Fraser, Urban Outfitters, Dune London and Coast are participating in a launch giveaway promotion worth £2,000.
Internationally Fashiola already offer over 3 million products from 500 shops to help fashion lovers with all budgets find the items they want with ease. In the Netherlands and Germany, Fashiola enjoys two million search queries each month, and 700,000 unique visitors. Fashiola differentiate themselves with a unique search technology for finding fashion, which ensures that specific clothing can be found easily and quickly. They do this by offering all kinds of convenient search filters like sizes, brands, materials, discount levels, pricing levels, categories, themes, etc. Additionally, Fashiola users can set product ‘sale alerts’ and be notified on price reductions instantly. Shoppers can also save products in their account and receive alerts when the size and style is back in stock! With numerous years’ experience Fashiola expands into the UK with a great understanding of what fashion and online shopping is about.
Fashiola isn’t just about shopping – the brand inspires users by publishing their own fashion themed blogs written by their fashion experts every day for their readers and customers - all are published on their popular social media platforms which combined have over 25,000 fans. Visitors are also encouraged to be creative – you can put together your own style book and share it with friends, contacts and fellow shoppers. This Fashiola stylebook is a new and different concept creating user generated content and viral promotion of fashion products. It’s also fun to do! Other unique features include specific sale and product item alerts.
The Dutch company responds to the rapidly increasing number of consumers who shop online. Fashiola will cater for the UK online fashion market forecasted to be worth £6.9 billion by the end of 2014.
Peter Langenkamp, Managing Director of Fashiola comments:
"We’re excited to have arrived to the UK and into such a strong online fashion market. We believe that there is a great demand here for our service and commitment to providing a fast, easy and unique shopping experience. The strength of our brand is evident in our fantastic fashion brand partners in the UK. There are thousands of online fashion shops, but how are
shoppers able to search for a particular piece of clothing quickly online? We
have solved this problem by giving a complete overview of all brands, prices, styles and availability of the goods in the correct size and for the best price in the market. We’re delighted to have expanded into the UK and know Fashiola is going to be a huge success with shoppers and fashion lovers here."
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