How To Turn Singles Day Into The Best Shopping Spree You’ve Ever Had

By Gal Dagan | Sales | 06/08/18

Singles day, now the world’s biggest online shopping momentum of the year, was once just a simple anti-Valentine’s celebration for singles in China, starting somewhere in the 1990's by a group of students at Nanjing University. It has always taken place on the 11th of November (11/11) because of the one-one-one-one visual representing single people. Lucky for us, this Bachelor’s Day celebration is now a worldwide sales day with multiple stores opting in and offering discounts like you couldn’t believe it.  With up to 50% off designer clothes, shoe brands and accessories collections, preparing for this huge sale moment is crucial. Not sure how to set up your strategy for the singles day sales? With this little guide you’ll be an expert in no time!

singles day sales

How to Actually Use Singles Day Sales to Enjoy the Best Shopping Spree Ever

It’s quite easy, actually, just follow these steps..

  1. Read our singles day prep guide (good going on that one!).
  2. Write down your favourite offers.
  3. Create the right atmosphere by sitting comfortably, wearing cozy clothing and having good lightning.
  4. Make sure your laptop/ipad/phone is charged, and have your charger ready to be plugged in.
  5. Go to to see the best offers.
  6. Shop away!

designer clothes

The Best Singles Day Offers Online

Find here a list of all the shops that offer incredible singles day discounts, from high end designer clothes to affordable. Write them down in a list from your most favourite one to least favourite one, and bookmark them according to their position. This way you can easily click through to the next best one after you’ve finished browsing another.

Matches Fashion




The Designer Clothes and Shoe Brands to Focus On

With so many brands around, which one should you actually focus on while you’re navigating the massive selection of offers? Of course, grab your chance for a high end Gucci, Prada or Kenzo, but a pair of Nike or adidas sneakers is just as much of a bargain.

Clothing Items To Keep In Mind

Shoes I’ll Be Buying

Singles day sales are an awesome opportunity to find great finds at lower, affordable price points without having to deal with other customers in person. Hallelujah for online shopping, am I right? Besides, I love these kinds of sale momentum as shops tend to put out discounts on labels I haven’t heard of before, and so I can shop for less AND discover new brands to love.

Being single isn’t so bad on singles day!

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